MPR: Launch of advertainment assailed by Twin Cities critics
This spring KARE-11 will be the first in the nation to convert its long-running morning news show into a long-running commercial, called "Showcase Minnesota." You'll see anchor hosts sitting in comfy chairs, with guests snuggled next to them, to talk up the latest in food, fashion and gadgets.
They are doing a sort of preliminary version, called "Holiday Showcase Minnesota" now.
It's really a return to the first days of TV, writ large, when advertised products were worked into the shows in a blatant manner. Everything old is new again...
Posted by Jvstin at December 14, 2005 9:25 PM