October 6, 2009

Blogger-Endorsers Must Disclose Their Freebies

Bloggers who favorably review companies' products and receive benefits, like a free game console, for those reviews need to disclose to their readers such ties, the Federal Trade Commission has ruled.

For what it is worth, if I receive a book for free to review, I *always* mention that in the review, and I always will. I think my reputation is such that I don't necessarily give a fluff review to something I have received for free, anyway, but I always make it clear if I have received an ARC, promotional copy, or what have you.

Posted by Jvstin at October 6, 2009 4:34 AM
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