November 5, 2009

Step Up Day on Second Life!

In addition to it being Guy Fawkes Day in Great Britain (Remember, Remember, the Fifth of November), it is also Step Up! Day in Second Life for those of us who are concerned about Content Creation Theft.

We've got events going on all day in Second Life to raise awareness about this. So come and check out the Blog for more information!

Posted by Jvstin at 9:45 AM | Comments (0)

October 4, 2009

Primgraph Issue 8 available

Issue 8 of The Primgraph is now available- and this time we are indulging our tastes for ghoulies and ghosties and things that go bump in the night to celebrate Halloween!

There's plenty to see in this issue, including, yet again, another exploration of a sim by my second life avatar, Mr Jvstin Tomorrow.

Posted by Jvstin at 8:08 AM | Comments (0)

October 1, 2009

Primgraph #6 Press Event Video

Posted by Jvstin at 1:00 PM | Comments (0)

September 20, 2009

20th Issue of Prim Perfect now out

The 20th issue of Prim Perfect magazine, the online magazine devoted to Second Life is now out. And as usual, I have a small article in it too (under my byline Jvstin Tomorrow). This issue, we tackle a set of sims which represent New England!

Posted by Jvstin at 7:54 AM | Comments (0)

March 16, 2009

Prim Perfect Issue 16 Out Now!

Prim Perfect now has its St. Patrick's Day issue out!

Spring is coming and St Patrick's Day is here! So where but Dublin could we go this month?

Dublin in Second Life has a fascinating story to tell - one of the oldest and strongest communities in Second Life, it reflects not just so many people's love of the Irish past and culture, it also reflects the leading European capital that Dublin has become, at the forefront of technology and business opportunities. Join us as we explore the different layers of Dublin, encounter some of the people who make up its enthusiastic community - and meet the man behind the city, the phenomenal Ham Rambler.

My contribution this issue is a tour of things to see in SL Dublin. What did I like? Read the issue and find out!

And don't miss our Dublin Townhouse, designed by Dellybean North. Our reporter Ceejay Writer interviewed Dellybean and also took a look at the gorgeous townhouse she has furnished. And you will have a chance to win a month's free accommodation there - if you enter our Star Competition - this month's Treasure Hunt. You can also learn how our last month's winner has found a beautiful home for a month in the lovely Dans Les Montagnes sim.

So how can I get Prim Perfect?

If you prefer to read the magazine online but not inworld, there are choices. Firstly, there's the wonderful Calaméo system, which allows you to moves smoothly through the pages, giving you the feeling of reading a real magazine. You'll find Issue 16 here - and please do leave a comment!

But, if you like to download your magazines to read as you commute to work, or in the bath, or wherever, you can also obtain a standard pdf for downloading and printing.

It is also available through XStreet (just search on either site for Prim Perfect). This will deliver you a copy in the form of a Thinc book that you can rez and read inworld.

Another inworld option is to buy from our inworld vendors (located at various stores). Sometimes we have had problems with these, but you can help! If you see a vendor still selling an earlier issue, contact, and we'll send someone to update it.

We also have subscribe-o-matic kiosks throughout Second Life (these are taking over from our older vendors) - so you can just click to subscribe. You'll be sent a copy of the latest issue, and then you'll receive your issues regularly!

Or you can have it delivered to you each month as a Thinc Book, by joining the Prim Perfect Readers group inworld. It costs nothing to join and, apart from delivering the magazine each month, we won't overload you with chat or messages!

In addition to delivering the Thinc Book version of the magazine, you'll also get a link to the online Calaméo version of the magazine, so you'll be able to access that too.

How to Join Prim Perfect Readers

Inworld, open Search.
Search Groups for Prim Perfect Readers.
Click to join
So ... enjoy! And let us know what you think of our new edition!

Posted by Jvstin at 6:28 AM | Comments (0)

February 25, 2009

Prim Perfect is Hiring

Prim Perfect is looking for a Group Advertising and Client Relations Manager

This is a rare opportunity to work with one of the most highly regarded and fastest growing media groups within Second Life. Prim Perfect consists of three distinct productions: Prim Perfect magazine (Second Life's premier home and gardens magazine), The Primgraph (Second Life vintage and steampunk magazine), and Meta Makeover (the SLCN TV show for Second Life homes and gardens).

We wish to hire an energetic, enthusiastic, and proactive individual who can successfully manage advertising and client relations for all three productions.

Job responsibilities include growing client bases, developing advertising revenues and other income
streams; maintaining good relations with existing clients; managing client accounts; and handling client invoicing.

You will work both independently and with the various production teams, so good communication skills are a must.

The successful candidate will have attitude, aptitude, and appetite. A proven ability to meet deadlines is highly desirable.

Proven writing skills and a willingness to contribute periodically to a group blog will be an advantage.

Applicants should have at least six months experience in Second Life, which should include having held a Second Life employment position, preferably connected with sales or management or marketing.

Applicants should also understand something of the design process and key issues affecting designers. Experience in RL print, online or broadcast advertising sales may be an advantage.

Payment will be on a commission basis.

Applicants should apply in writing to, giving

Avatar Name:
Rezz Date:
Employment experience in Second Life:
Any real life experience you believe may be relevant:
Why you believe you are a suitable candidate for this position:
The names and contact details of two SL referees:


Posted by Jvstin at 7:09 PM | Comments (0)

February 21, 2009

Issue 4 of the Primgraph now available

Greetings and Salutations!

Its time for another issue of The Primgraph, the SL magazine devoted to Steampunk and Victorian sims.

This month, the Primgraph does something a little different--and our focus this month is a trip to the Wild West. From the sims of Tombstone, to a review of the year 1883, to the secret passion that Saffia Widdershins has for the western novels of JT Edson, you'll smell the desert wind and imagine the sagebrush in this issue.

And that is hardly all! We have news and pictures from Babbage, our monthly serial The Mysteries of London, and much more. Like its sister publication Prim Perfect, every issue of the Primgraph is jam packed with all sorts of reading goodness.

And, oh, yes, this month there is a modest article from yours truly, a trifle, really, about the roleplaying sim of Rivet Town where the two halves of a steampunk victorian society live cheek by jowl...and very uneasily.


How do I get my copy of The Primgraph?

Glad you asked!

You could buy a copy from xStreetSL to be delivered to you inworld.

Best of all, you can join our Subscribe-o-Matic group. These are located at historical and steampunk sims across Second Life (for example, you'll find ones at all the Caledon inforhubs). And if you can't find one in your favourite sim, why not ask the owner to install one?

You will also find them at the Prim Perfect offices in Oliveto. (Which are worth a visit in any event!)

But if you prefer to read the magazine online but not inworld, there are choices too. Firstly, there's the wonderful Calaméo system, which allows you to moves smoothly through the pages, giving you the feeling of reading a real magazine. You'll find Issue 4 here - and please do leave a comment!

But, if you like to download your magazines to read as you commute to work, or in the bath, or wherever, you can also obtain a standard pdf for downloading and printing.

Happy Reading!

Posted by Jvstin at 7:43 AM | Comments (0)

February 17, 2009



Go take a look at my article on the Prim Perfect Blog about Stormeye, a modern art installation on Second Life.

Posted by Jvstin at 8:46 PM | Comments (0)

December 18, 2008

Christmas Issue of Prim Perfect is now available

Seasons' Greetings to the readers of Prim Perfect! As usual, I have a short article, this time on Winter Wonderlands. My contribution is only one of the small parts of the premiere SL magazine out there.

Posted by Jvstin at 9:18 PM | Comments (0)

October 25, 2008

Prim Perfect Issue 13 out

The "unlucky" 13th issue of Prim Perfect is now out and available to SL residents and the rest of the internet alike.

In this issue, amongst all of the Halloween goodies, yours truly, in my avatar of Jvstin Tomorrow, took a look at the Second Life response to Burning Man--Burning Life. Find out what I thought about it, as well as all of the other fine articles on the Prim Perfect team!

Posted by Jvstin at 8:12 AM | Comments (0)

September 11, 2008

9-11, Seven Years On

9/11 Memorial in SL
Originally uploaded by Jvstin
Seven years on, we remember.
Posted by Jvstin at 4:36 AM | Comments (0)

June 19, 2008

Prim Perfect Issue 10 now available!

The 10th issue of Prim Perfect, the online magazine devoted to second life, is now available inworld as well as on the prim perfect site.

My contribution this month, relatively modest, is an interview with a pair of SL designers.

Posted by Jvstin at 4:28 AM | Comments (0)

March 24, 2008

March 2008 Issue of Prim Perfect

Prim Perfect

The March issue of Prim Perfect is now out for your SL reading pleasure!

And now I can reveal that I have a substantial contribution to this month's issue. Read the issue to find me talking about the historical background to this month's featured sim, Al-Andalus. Discover my list of ten places to visit in the sim of Al-Andalus. And if that wasn't enough, I even have an interview with one of the designers of the sim, who kindly walked me around, chatting about his interests and his design efforts.

And as a bonus, some of the pictures in this month's issue came from the arranged screenshots of yours truly.

Along with the numerous other features and articles of Mel and her team, this month's PP may be the best yet.

Posted by Jvstin at 3:17 PM | Comments (0)

February 22, 2008

Give the telecoms amnesty or we're all going to die!

I know, I know, film at 11. Video on Youtube.

Speaking of the video behind the cut.

Give the telecoms amnesty and give me more executive power to wiretap without warrants or you'll be sorry! It's as if the Republicans *want* a new terrorist attack on American soil. Do they pray for one at night, secretly, to a dark god that has no resemblance to the Christian one?

Posted by Jvstin at 7:20 AM | Comments (0)

February 1, 2008

The February issue of Prim Perfect Magazine is out...

The February issue of Prim Perfect Magazine is now available
and its especially near and dear to me.

Why? Well, those who have visited the PP blog know that I do blog there on my SL adventures. However, *this* month, the creatrix of the magazine asked me to submit an article, which, after some editing and polishing, is featured in the magazine. I take a look at Celestial Requiem, a sim devoted to my hometown...New York!

And in a completely different article, there is even a picture I took of me at a charity ball in Caledon, dancing with a clockwork princess.

Posted by Jvstin at 6:08 PM | Comments (0)

October 22, 2007

Prim Perfect in the News

I've mentioned in this space that I was a guest blogger for my friend Mel's online magazine about Second Life, Prim Perfect.

Well...she has persuaded me to continue to post articles from my adventures in SL. And in keeping with that, interesting articles and the like from PP will be mentioned here.

For instance, the creatrix of Prim Perfect was recently interviewed by the Daily Telegraph.

It's gratifying that my friends hard work is being recognized.

Posted by Jvstin at 6:07 AM | Comments (0)

September 11, 2007

Guest Blogging on Prim Perfect

While my friend Mel is off in Sunny California, her blog, Prim Perfect, will *not* be going dark, oh no. She has hired two guest bloggers for the interim.

One of them is me.

The fact that I am a relative newcomer to SL is a feature, not a bug. Mel hired me for my writing skills and my fresh perspective, rather than depth of knowledge of Second Life. I have written a couple of entries already, revolving around a special memorial to 9/11 being unveiled today.

My username on SL and on the blog? I am sure it will be no surprise when I tell you that it is "Jvstin Tomorrow"

Posted by Jvstin at 4:34 AM | Comments (0)